fittreat
FITTREAT
Role
Design Research
Role
Design Research
Tools
Miro Figma
Tools
Miro Figma
Duration
1 month
Duration
1 month
about
Inspired by my friend who conducts successful online group workouts over Zoom, I recognized an opportunity to streamline the process for users by creating an app that integrated all necessary features in one place. Through user research, I identified several additional features that would benefit potential users, such as schedule viewing, class booking, goal tracking and more.
problem + solution
problem + solution
#1 Apps + tools
Fragmented fitness solutions and difficulty in scheduling fitness activities
User needs
Users require a unified fitness management system to streamline their workout routines. They seek an intuitive scheduling feature to better plan their days.
Users require a unified fitness management system to streamline their workout routines. They seek an intuitive scheduling feature to better plan their days.
Impact
● The absence of a unified fitness management system leads to fragmented routines, impacting motivation and engagement. ● Difficulty in scheduling results in missed classes, reducing overall workout consistency and engagement.
● The absence of a unified fitness management system leads to fragmented routines, impacting motivation and engagement. ● Difficulty in scheduling results in missed classes, reducing overall workout consistency and engagement.
Importance
● Enhancing user convenience by providing a unified fitness hub is crucial for improving the fitness experience.
● Enhancing user convenience by providing a unified fitness hub is crucial for improving the fitness experience.
Strategy
● Develop a unified fitness hub within the app to centralize fitness management. ● Implement intuitive scheduling features for users to easily book, attend and manage classes.
● Develop a unified fitness hub within the app to centralize fitness management. ● Implement intuitive scheduling features for users to easily book, attend and manage classes.
#1 Apps + tools
Fragmented fitness solutions and difficulty in scheduling fitness activities
User needs
Users require a unified fitness management system to streamline their workout routines. They seek an intuitive scheduling feature to better plan their days.
Impact
● The absence of a unified fitness management system leads to fragmented routines, impacting motivation and engagement. ● Difficulty in scheduling results in missed classes, reducing overall workout consistency and engagement.
Importance
● Enhancing user convenience by providing a unified fitness hub is crucial for improving the fitness experience.
Strategy
● Develop a unified fitness hub within the app to centralize fitness management. ● Implement intuitive scheduling features for users to easily book, attend and manage classes.
#2 Progress
Incomplete fitness tracking and goal monitoring
User needs
Users require fitness tracking tools to monitor their progress accurately. They seek a goal monitoring system that helps them track their fitness objectives effectively. The ability to set and adjust fitness goals is a key user need.
Impact
● Inadequate fitness tracking hampers users' ability to monitor their progress effectively. ● The lack of goal monitoring features reduces motivation and goal achievement. ● Limited visual progress tracking limits users' ability to visualize their fitness journey, affecting their motivation.
Importance
● Implementing fitness tracking and goal monitoring tools enhances user satisfaction and motivation. ● Providing user-friendly visual progress tracking features is essential for user engagement. ● Offering goal-setting and tracking features empowers users to work toward their fitness objectives.
Strategy
● Develop fitness tracking tools, including features for tracking workouts, weight and body measurements. ● Introduce a goal monitoring system that allows users to set, adjust, and track fitness goals within the app.
#2 Progress
Incomplete fitness tracking and goal monitoring
User needs
Users require fitness tracking tools to monitor their progress accurately. They seek a goal monitoring system that helps them track their fitness objectives effectively. The ability to set and adjust fitness goals is a key user need.
Impact
● Inadequate fitness tracking hampers users' ability to monitor their progress effectively. ● The lack of goal monitoring features reduces motivation and goal achievement. ● Limited visual progress tracking limits users' ability to visualize their fitness journey, affecting their motivation.
Importance
● Implementing fitness tracking and goal monitoring tools enhances user satisfaction and motivation. ● Providing user-friendly visual progress tracking features is essential for user engagement. ● Offering goal-setting and tracking features empowers users to work toward their fitness objectives.
Strategy
● Develop fitness tracking tools, including features for tracking workouts, weight and body measurements. ● Introduce a goal monitoring system that allows users to set, adjust, and track fitness goals within the app.
#2 Progress
Incomplete fitness tracking and goal monitoring
User needs
Users require fitness tracking tools to monitor their progress accurately. They seek a goal monitoring system that helps them track their fitness objectives effectively. The ability to set and adjust fitness goals is a key user need.
Impact
● Inadequate fitness tracking hampers users' ability to monitor their progress effectively. ● The lack of goal monitoring features reduces motivation and goal achievement. ● Limited visual progress tracking limits users' ability to visualize their fitness journey, affecting their motivation.
Importance
● Implementing fitness tracking and goal monitoring tools enhances user satisfaction and motivation. ● Providing user-friendly visual progress tracking features is essential for user engagement. ● Offering goal-setting and tracking features empowers users to work toward their fitness objectives.
Strategy
● Develop fitness tracking tools, including features for tracking workouts, weight and body measurements. ● Introduce a goal monitoring system that allows users to set, adjust, and track fitness goals within the app.
#3 Interaction
Limited user interaction and the quest for motivation and accountability
User needs
Users seek increased interaction with fitness trainers and peers for motivation and guidance. Messaging features for quick questions about workouts, classes, and exercises are essential. Class-specific chat groups offer a sense of community and motivation that users value.
Users seek increased interaction with fitness trainers and peers for motivation and guidance. Messaging features for quick questions about workouts, classes, and exercises are essential. Class-specific chat groups offer a sense of community and motivation that users value.
Impact
● Limited interaction within fitness routines results in reduced motivation and engagement. ● Inadequate channels for user-trainer and user-peer communication hinder user support.
● Limited interaction within fitness routines results in reduced motivation and engagement. ● Inadequate channels for user-trainer and user-peer communication hinder user support.
Importance
● Enhanced interaction with trainers and peers boosts user engagement and retention. ● Fostering a sense of community and motivation through class-specific chat groups enhances the overall fitness experience.
● Enhanced interaction with trainers and peers boosts user engagement and retention. ● Fostering a sense of community and motivation through class-specific chat groups enhances the overall fitness experience.
Strategy
● Develop messaging features for user-trainer and user-peer communication. ● Create class-specific chat groups within the app to encourage community and motivation.
● Develop messaging features for user-trainer and user-peer communication. ● Create class-specific chat groups within the app to encourage community and motivation.
#3 Interaction
Limited user interaction and the quest for motivation and accountability
User needs
Users seek increased interaction with fitness trainers and peers for motivation and guidance. Messaging features for quick questions about workouts, classes, and exercises are essential. Class-specific chat groups offer a sense of community and motivation that users value.
Impact
● Limited interaction within fitness routines results in reduced motivation and engagement. ● Inadequate channels for user-trainer and user-peer communication hinder user support.
Importance
● Enhanced interaction with trainers and peers boosts user engagement and retention. ● Fostering a sense of community and motivation through class-specific chat groups enhances the overall fitness experience.
Strategy
● Develop messaging features for user-trainer and user-peer communication. ● Create class-specific chat groups within the app to encourage community and motivation.
#4 Flexibility
Time flexibility and conevnient workouts
User needs
Users express a demand for flexible and convenient home workout options that align with their diverse schedules and preferences. They seek a fitness platform that offers versatile fitness routines tailored to their convenience, allowing them to work out comfortably from their homes.
Users express a demand for flexible and convenient home workout options that align with their diverse schedules and preferences. They seek a fitness platform that offers versatile fitness routines tailored to their convenience, allowing them to work out comfortably from their homes.
Impact
● Providing flexible home workout options enhances user engagement and consistency in fitness routines. ● Offering scheduling flexibility and private sessions improves convenience and satisfaction.
● Providing flexible home workout options enhances user engagement and consistency in fitness routines. ● Offering scheduling flexibility and private sessions improves convenience and satisfaction.
Importance
● Meeting the demand for flexible and convenient home workouts increases user retention and enhances the fitness experience. ● Users are more likely to stay committed to their fitness goals when they can exercise conveniently within their homes.
● Meeting the demand for flexible and convenient home workouts increases user retention and enhances the fitness experience. ● Users are more likely to stay committed to their fitness goals when they can exercise conveniently within their homes.
Strategy
● Provide tools for scheduling flexibility, allowing users to book home workouts at preferred times. ● Introduce the option for users to schedule private online workout sessions at their chosen times, offering personalized guidance and flexibility.
● Provide tools for scheduling flexibility, allowing users to book home workouts at preferred times. ● Introduce the option for users to schedule private online workout sessions at their chosen times, offering personalized guidance and flexibility.
#4 Flexibility
Time flexibility and conevnient workouts
User needs
Users express a demand for flexible and convenient home workout options that align with their diverse schedules and preferences. They seek a fitness platform that offers versatile fitness routines tailored to their convenience, allowing them to work out comfortably from their homes.
Impact
● Providing flexible home workout options enhances user engagement and consistency in fitness routines. ● Offering scheduling flexibility and private sessions improves convenience and satisfaction.
Importance
● Meeting the demand for flexible and convenient home workouts increases user retention and enhances the fitness experience. ● Users are more likely to stay committed to their fitness goals when they can exercise conveniently within their homes.
Strategy
● Provide tools for scheduling flexibility, allowing users to book home workouts at preferred times. ● Introduce the option for users to schedule private online workout sessions at their chosen times, offering personalized guidance and flexibility.
let's chat!
matea.brajdic@gmail.com
let's chat!
matea.brajdic@gmail.com
let's chat!
matea.brajdic@gmail.com
